Wow, what a year!

Christmas 2008 and a gift landed through my letterbox. MOROCCANOIL .

Having worked in the Hairdressing industry for 18 years now, you see so many new products hit the streets, some are disappointing, some are good and some are so exceptional that they make you stop in your tracks.

Moroccanoil Treatment did just that. I read the brochure, tried it with trepidation and then ran my fingers through my hair, stopped and sat upright and read the brochure again. Within 5 minutes I was on the internet and researching this amazing product and the company behind it. What I found was quite exceptional. Two people with no hairdressing background, who discovered an ingredient which they were passionate about, took their entrapueneral skills and their passion for quality and developed an award winning product line. Not only that but they managed to create a new category of hair care! Something which the big manufactures all spend billions trying to do. With three years they have grown phenomenally created an industry and celebrity following unprecedented in our time. The fastest growing independent company the haircare market has ever seen! What a team.

As they say, the rest is history!!

After the amazing success of our official launch at Salon International in October, Moroccanoil is now stocked in over 1000 salons in the UK. The show was phenomenal and we were so pleased at all the fantastic comments about our stand. The Moroccanoil booth stood out like a shining gem amongst the surrounding stands. Clean crisp contemporary whites, classic glass and sumptuous crystals created an oasis to which crowds were drawn. And Gosh were they drawn, in their thousands. With a team of between 35 and 40 working the booth I really thought I had things covered, little did I know. Happy problems!!

Top salons across the country are now discovering the incredible benefits of Moroccanoil for both the salon and its clients. Of course our Joy4u ambassadors have the added benefit of being the first in their towns to launch with the hottest new brand, setting the bar for others to strive to. The Moroccanoil Treatment has become the number 1 selling product in many of the salons in which it is stocked. Since the introduction of the new products to the range including the Intense Hydrating Mask, Hydrating Styling Cream and the Intense Curl Cream salons have reported more and more clients benefiting from the unique qualities of the Brand.

Salon International saw the introduction of the 5th product to the range and one that became a firm favourite over the recent party season. Moroccanoil Glimmer Shine Spray is an ultra lightweight shine spray that deposits incredible golden beads onto the hair. It really makes highlights pop and although it’s a must for all dull blondes it works equally well to give brunettes that extra va va voom ! For me with ultra fine baby hair it’s a miracle! Never before have I been able to use a shine spray as the weight was just too much for my baby locks to handle.

Our latest edition to the range is the timely MOROCCANOIL Restorative Hair. January is the time when clients look to rejuvenate and get healthy. Whether it is losing a few pounds , taking to the treadmill to get fit or just generally taking better care of ourselves it’s the perfect time to help clients get healthy from head to toe. MOROCCANOIL Restorative Hair mask is the ideal product to help restore seriously over processed and damaged hair. It can be used as a salon treatment to help boost much needed professional income or for those time and money savvy clients it can be sold as a take home treatment. Needing no heat to activate and working within 7-10 minutes it’s the ideal product for busy women.

November saw a 3 day back to back press tour. Presentations and hands on demos were made to over 30 leading journalists from all the major glossy and trade magazines. The editorial coverage is already filtering through and a lot more promised for the spring, so watch this space.

Check out this week’s Grazia Magazine where Moroccanoil hits number 5 in the beauty charts.

2010 will see further products introduced in the year, including the much awaited Shampoo & Conditioner. So to boost your retail sales watch this space or call 01442 891930 to find out about more about the other products in the range.

Maureen